Small Business

Business (and Life) Thoughts from a College Student

By Shannon Farr, Writing Intern Now that is a strange idea, isn’t it? How could a current college student have business insights to offer? Especially, since this college student is an English and Communication majors? Well, here’s the idea. College is hard, that much is obvious to anyone who has looked at college, attended college, …

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Is your branding inclusive? If not, you\’re missing out on sales (AKA why hunting and gaming companies should market to women)

By Wayne C. Hahne, Writing Intern Businesses of all sizes look for every opportunity available to attract more consumers and sell the most products possible. With sales essentially being the life-blood of any business, attracting each and every possible customer is important. Let’s look at recent examples of several missed opportunities to capture an audience …

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3 lessons from scouting that should be applied to business

By Wayne C. Hahne, Writing Intern Effective leadership is known to be the source of success in society, but a question rarely asked is, what does it take to be an effective leader? The answer to that is different depending on whom you ask, but from the experience of an Eagle Scout, my personal answer …

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What millennials are looking for in a job (and why you should care)

Millennials. What do you think of when you hear that word? Is it negative? That’s understandable. We are different than past generations. But the stigma behind millennials only accounts for a small percentage of us. Because of this stigma, there’s an unfair bias when applying to jobs. I worked extremely hard to graduate with a …

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A Guide to Getting the Most Out of Your Social Media

A Guide to Getting the Most Out of Your Social Media

by Claudia Young, Staff Writer at Jamie\’s Notebook If you’re breathing, you most likely know what Facebook, Instagram, and Twitter are. While there are many different social media sites, these are the three pillars. And if you run a business, you know how important they are. Advertising and branding used to be simple. Run an …

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4 ways to integrate your company blog into your overall marketing

We’ve all heard that quote by William Davis, “the road to success runs uphill” but in the case of promoting a business of any size, it does not have to be. Yes, it’s hard work, but careful and strategic planning makes the small business marketing process much easier, efficient and affordable. The key to any …

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4 tips for a successful About page on your website

One of my recent blogs focused on four components of a successful website, including search engine optimization, intuitive navigation, clear call to action, and a clear way that you can solve the reader’s problem. Today, we’re going to talk about the second most commonly visited page on most websites: the About page. Philosophy of an About …

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