No matter what the project, I view the working relationship as a sort of partnership. We must work together to make the project successful. You need my help to express what is in your heart and mind, and I need you to help me understand those ideas.
As a former journalist, I learn best by asking questions. I look at it this way: You may not feel like you know how to tell your story, but all you need is to have someone draw the ideas out. That’s why you need me!
This is another reason why I usually insist on working directly with the client when an agency hires me. Hearing tone, word choice, and emphasis comes best when it is from the person or company I’m writing about. Being able to capture your unique take on your business is how I make you stand out from your competition.