Learn How to Do What I Do
Are you a business owner who knows you need to have a solid inbound marketing plan but aren’t in a place where you can justify the expense associated with outsourcing? I’ve been there.
Or, perhaps you are part of a nonprofit organization and, like your small business counterparts, need to manage your marketing or work with a group of volunteers to do the work. Been involved with a good number of nonprofits. Get that too.
Or, perhaps you are a former journalist or an author who wants to learn a new writing niche to bolster your income. Ahem, that’s how I started my business.
A few years ago, I realized I could have a broader impact and help more people if I could teach them to learn to write their own content.
My training services include group workshops and seminars, as well as one-on-one teaching.
Who should take your courses?
My courses appeal to two distinct types of people:
A) The person who is in charge of overseeing the marketing of a small business, nonprofit, or sole proprietorship.
B) Someone wanting to grow their skills and income by learning to do the work that I do. This usually includes former journalists, someone wanting side income, or authors who want to connect to their audience better while earning additional income.
What will I learn?
At the end of each course, the participants have a better grasp on not only why they need the tools (blogs, newsletters, etc.), but how to develop an executable and sustainable strategy to use each tool. Participants are also given resources to help along the way and a limited discount on my services should they need further assistance down the road.
Isn't it a little weird you're teaching your way out of a job?
Probably. I don’t look at it as teaching my way out of a job. I see it as a way of empowering companies who can’t afford to pay someone to write their blog or other online content. If they can grow to the point of being able to afford that, they may hire me. Or, they may get so good at it that they won’t need me. Either way, the more people who are doing their content the right way, the better.
How much do your workshops cost?
The per-person rate depends on a variety of factors including length of course, followup required, and, in some cases, the client.
The three-hour courses are $79/person for businesses and $49/person for nonprofits. The six-hour course that covers all online inbound marketing pieces is $119/person for business and $89 for nonprofits.
One-on-one, personalized workshops are available at a rate that starts at $49/person per hour.
Depending on availability, location, and other potential factors: I often do 45-minute group talks free of charge. These fall under my public speaking services.
Learn to Write for Online Audiences
Growing your Business with a Blog
Blogging for your business has many benefits and will ultimately help you grow your bottom line.
By the end of this class, you will understand the value having a blog brings to your business, how to develop a strategy for a blog, writing tips for the blog, and how to maintain the blog moving forward.
Grow Support for your Nonprofit with a Blog
As a nonprofit organization, you must be able to effectively communicate with donors, volunteers, clients, and the community. A blog can help you communicate with unique audiences and raise support for your organization.
This workshop will teach you why and how to maintain a blog for your nonprofit.
Mapping Out Your Inbound Marketing
This expanded, 6-hour course teaches how to write for online audiences and gives an overview of blogging, website writing, social media, and newsletters.