Get an expert opinion on your website, blog, or overall messaging with my consulting services.
Website review – Whether it is a pre-launch check or it is time to re-evaluate an existing site, I let you know what is or is not working, and make suggestions for improvements where appropriate. This service has proved invaluable to both agencies and clients who have been in business at least one year.
Blog plan – Feel comfortable blogging for yourself but feeling stuck on topics? I create a list of topics for you to get started and maintain your blog for at least a quarter. Additionally, I give tips on how to find more topics in the future.
Website plan – Building a quality DIY website is easier now more than ever. But do you know what to put on your website? I will help you figure out what pages you need, what content to put on those pages, and give a few tips on writing for websites.
Messaging plan – As business owners, we often know what we do, how we do it, and why we do it. But translating that into a cohesive message for our target audience(s) can be tough, even for those of us who do it for a living! I will guide you through how to make each major piece of content marketing work for you with a message we craft together.
My process
The process for all four consulting services is essentially the same:
Individual client process:
1. Discovery
Free discovery call to find out your needs and the project scope.
2. Discuss Rates
Discuss rates and schedule a time to discuss further if necessary (this step often happens during discovery).
3. Plan
I do my research/review/planning and create a document for your review.
4. Review
I will usually send you the document ahead of time to allow you to develop questions and we schedule a time to review my document. For agencies needing a pre-launch website review, this step is likely unnecessary but always available.
5. Finalize
I am available for any questions you may have once the plan is presented and discussed.
Client/Agency Notes
Website reviews
Individivual clients: You need a website review if you are about to launch a DIY website or if you have been in business for at least a year and are making changes in your business. Your website should always reflect your company’s current status and what you plan for the future.
Agencies: You are probably thinking, “we check our sites before launching already!” I know you do, but having an impartial third set of eyes is invaluable. I often find items that were missed by both the agency and the client. It also provides an additional level of service that clients will appreciate. Finally, agency pre-launch site reviews often end in me making recommendations for changes that the agency has already suggested but the client has rejected. Having an impartial expert back up the agency’s ideas can lead to a better product.
Blog/Website/Messaging plans: Developing plans for a blog, website, or overall messaging is generally something individual clients seek. If you are an agency with a client who needs this service, I am happy to help.