4 tips for a successful About page on your website

One of my recent blogs focused on four components of a successful website, including search engine optimization, intuitive navigation, clear call to action, and a clear way that you can solve the reader’s problem. Today, we’re going to talk about the second most commonly visited page on most websites: the About page. Philosophy of an About […]

4 key components for any successful website

I’m often asked about what makes a website successful and there’s no quick answer to that. In the seminars that I teach, I usually go page-by-page and offer tips for success, as well as general site-wide best practices. Each industry will have specific “must haves” for their websites but I find that no matter the […]