Public Relations at a glance:
- An experience reporter who can provide the knowledge and skills to coordinate with the media and other public groups.
- The world of public relations is varied and fees would be negotiated based on client needs. Generally, press releases and related services would be provided on the basis of an hourly fee including research, writing and following up with local media. Public relations services also include media coordination the days before an event and during an event. A monthly retainer fee can also be negotiated based on client needs.
“Public relations is about reputation – the result of what you do, what you say and what others say about you… Public relations practice is the discipline which looks after reputation with the aim of earning understanding and support and influencing opinion and behaviour.”
-Institute of Public Relations
When Jamie was a newspaper reporter, she would often tell sources who would make the comment “make us look good” that if someone wants to look good, they should do good things. If they don’t want to look bad, then don’t do bad things.
Helping your organization or business highlight and promote its positive attributes, events or programs is a specialty service you will find in Jamie’s Notebook. Jamie not only has the writing skills to produce quality press releases and other necessary materials, but she has established relationships with the local media and knows what they look for in a meaningful press release.