Last week, I received another adorable short video of my nieces, who are approaching two-years old. My sister-in-law is fabulous at capturing sweet, short moments on video and in pictures for family members who live so far away. In this video, my nieces were showing off how they can count to 10 (they are pretty good at it, too!).
At one point, one of the girls points to something off camera and says “apple.” I assumed initially that she saw an apple and wanted to eat it. Then my sister-in-law confirmed that she was in fact seeing an apple–on the back of the iPhone that was filming this moment of toddler brilliance (forgive the auntie pride).
The point is, Apple’s branding is so obvious that even a toddler recognizes it. Sure, she was just seeing an apple and wasn’t thinking about asking for her first iPad for Christmas. But considering the name of the object is the name of the company, that is perfect brand recognition. Simple. Clear.
My question to you is, how simple and clear is your branding message? It would be pretty tough to get as simple of an icon as Apple Inc., but does your logo and overall branding message clearly convey your company’s message?
You might be wondering why a professional writer is talking about clear branding. After all, I can barely draw a stick figure let alone create an effective logo. My reason is, having a clear and simple branding message goes well beyond the logo and color choices. It’s in the way you speak to customers or clients. It’s the way you share on social media or write on your company blog. A clear branding message includes all forms of communication.
Are you communicating clearly and simply enough?
What’s your story?
Jamie at Jamie’s Notebook (that’s me) works closely with entrepreneurs, organizations and established businesses to help them express their ideas or to share their vision using the written word. Need help? Call me!